Design guidelines
Our identity is about vision and values, capturing the experience of 325 West Main. Consistent use of design helps us build trust and generate lasting relationships with our audience.
Logo
Our logo - a logotype - is our name. It is straightforward but unique to us. Do not stretch, skew, or alter the spacing of any version of the logo for any reason.
Download Symbol
Download 3D
Download Colors
Color has enduring emotional appeal. 325 West Main’s colors carry a stable yet vibrant forward vision. When using our palette, be mindful of the contrast between colors.
Dark Green
- RGB 14 / 73 / 68
- Hex #0E4944
Light Green
- RGB 154 / 224 / 143
- Hex #9AE08F
Pink
- RGB 234 / 163 / 199
- Hex #EAA3C7
Orange
- RGB 242 / 115 / 81
- Hex #F27351
Purple
- RGB 62 / 27 / 75
- Hex #3E1B4B
Charcoal
- RGB 64 / 64 / 64
- Hex #404040
Sand
- RGB 229 / 223 / 207
- Hex #E5DFCF
Color usage
Typography
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for 325 West Main. Instrument Serif for headlines and Nimbus Sans for body copy.
Headlines
Download Body Copy
Download Construction wrap
Download Presentation
Download Stationery
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